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| Tuesday, 26 July 2011 14:10 |
Leiria forced out of Euro 2004 home: a sadly ominous signClub unable to cover stadium maintenance costs It’s not easy being a mid table club in Portugal. On more than one occasion, that mid table status quickly turns into relegation fodder. That’s the life at Uniao Desportivo de Leiria, but in this particular case the tragedy is that a superb and expensively built sporting facility is now being left to rot.
UD Leiria is a non-descript club that mettles at the mid table, season after season. Much like other clubs, they survive on TV contracts and transfer money. It can’t be easy for club presidents, but sometimes it’s hard to mask the air of incompetence. What has taken place this pre-season is inexcusable.
Meagre crowdsAfter barely being able to work out a deal to continue to play at the Estadio Dr. Magalhaes Pessoa last season, it all went array this year. Built for Euro 2004, this beautiful stadium, which has Leiria castle as its backdrop, has a capacity of 23,850. Sadly, Leiria averaged a mere 2,407 fans for league games and even less for cup matches. If it wasn’t for Benfica filling the stadium to the tune of 12,506, the average attendance would drop to embarrassingly low proportions. Sporting’s match brought in 4,870 and Porto’s 3,880 with regional rival Academica coming in fourth, attracting a crowd of 1,625.
Not nearly enough for a stadium that hosted Euro 2004 matches. Maybe even sadder is that UD Leiria was only able to attract 350 fans to its Portuguese Cup match versus Uniao de Madeira, a 2nd-tier side. Their lowest attended league match was against Maritimo, which drew a paltry 709 fans.
The deal that was in place with Leirisport, the stadium management company, was that UD Leiria would pay 17,500 euros per game and 500 euros per training session. After not being able to meet those obligations, the management closed the stadium doors on the team. Indeed, the players and team officials were turned away at the start of pre-season when they tried to get in for medicals.
Bad feelings run deep within the city. Antonio Martinho, president of Leirisport, went on the attack against the club saying: “UD Leiria adds no value to the city. They don’t provide jobs, or drive the economy in any relevant way. The stadium revenue wasn’t even enough to cover stadium expenses. It would be a sad day when the city of Leiria needed UD Leiria to promote the city.” Harsh words indeed.
DisplacedSo this season UD Leiria will find themselves playing in the confines of the Marinha Grande Stadium which holds 6,000 spectators. Although retaining its name, the club will be playing home games 12 kilometres outside of Leiria for the next three seasons. I know that it’s not easy to run a football club, but more should have been done.
Worryingly, UD Leiria is not alone in its plight. There are many clubs – Vitoria Setubal comes to mind – that have had their own share of stadium issues. Attendance, or should I say lack of attendance, has become a big issue for Portuguese football, but club presidents up and down the country don’t seem to worry much, since TV money has become king.
More should be done to attract fans, young and old, but in most cases you wouldn’t even know there was a match being played on the day. Marketing seems to be a foreign word in Portugal, and a solution or even an attempt at it doesn’t seem anywhere near. I wish UD Leiria all the best, but a mid-table finish would be an accomplishment at this time.
by Ed Gomes |




It’s not easy being a mid table club in Portugal. On more than one occasion, that mid table status quickly turns into relegation fodder. That’s the life at Uniao Desportivo de Leiria, but in this particular case the tragedy is that a superb and expensively built sporting facility is now being left to rot. 
I mostly agree with your assessment that there's nothing wrong with teams that are perenial mid-table or even lower table clubs. The problem is when they do try to go for it and overspend and become crippled.
It's just not in Portugal, it's everywhere. Palermo and Udi in Italy come to mind. They basically just try to get Europa play, and that's ok.
I've railed against Braga since I don;t think they really triy to retain Paciencia. That would have meant a huge investment in the club. I called them stingy, but I could be wrong.
This Is Not Put Down!!!
Braga's management seems content in finishing in the top 4 and making it into Europa. There is nothing wrong with that.
If anything it just might be smart management.
PS I was sad to see Est. Amadora fold. and that was after finishing 11th in the league. Crazy.
I do believe that they are back in the lower divisions.
Regarding the top three joining the Spanish Primera league.. yes if you want the likes of Porto challenging for Europa league places and Benfica and Sporting struggling to stay mid table. The Spanish League is a completely different catagory far and above a monster compared to the Portuguese League and Spanish teams would work even harder to help with their downfall. The same could be said of Celtic and Rangers.. Tehy would be swallow whole and spit out into a lower league before disappearing back to their country..
Ok I think Ive rambled jsut about enough.
ITs better for a team to be financially stable in the second division than to constantly struggle in the top division. Although supporters dont want to see it. financially security will become key in the next 20 years when many historical clubs will fold here... How many big clubs(mid table big clubs) have folded in the last ten years... You'd be surprised at how many.. more than any of the other top seven or 8 leagues in Europe. Portugal has had about 10 or twelve teams fold directly after getting relegated from the top division... all in the last 10 years..
Enough... thats it...
That being said;
- I'm not sure that would help with attendance. After the top 5, the average attendance drops all the way down to the 4,000's and below. Benfica had more people at one match than what 10 teams were able to generate for the whole year. Like it's been mentioned, people need to go out and watch their "local" team. A those teams need to reach out and try to get them in.
- Yes the stadiums are too big so it looks silly. Can teams tarp, ala baseball, the top of stadiums. How about letting kids in for free, and giving out free tickets during a match for a future match.
The stadiums in South Africa are going to rot. they have no use for them and rugby isn't enough to fill them all.
That's another reason why the Qatar WC nomination was ridiculous. They are going to donate the stadiums and move them at their expense, to under privilaged nations. Ridiculous since those nations will never fil them or have the money to support such a structure. They will most likely become evac places in a crisis. If football wanted to grow, the stadiums should be going to Italy, who need, could and just might be able to support the new stadiums
- I also wonder how our UEFA coefficient will be affected by the smaller league. If only two teams were allowed in the CL, it could also cripple a team. We just might become a "Big 2" league, ala the SPL.
rich, unfortunately the merchandising rules in football aren't the same as in American sports. Once a player is sold, his image rights belong to that team, so a former teams can't go out and sell his jersey. That's why big clubs get bigger. Per example, Real was able to renegotiate their deal with Adidas (jersey), due to buying CR7. They basically went back to Adidas and said that they wanted more money since they were able to put Nike's biggest footballer in an Adidas jersey.
They also justified CR7's cost, due to them taking in a tremendous amount of money, via jersey sales.
Once a player retires, I believe that a team can then work out a deal for his "image rights" if he played for them. Like Eusebio with Benfica.
As for revenue sharing, it's a much more difficult thing to do in football. First and foremost, I do think that revenue should be shared in league matches, if it isn't already. Even if it's skewed to the big teams percentage wise.
That being said, why should a team share European match play revenue? They earned the position and should profit fully from it.
There's also issues due to teams dealing with players from all parts of the world. Teams aren't just buying from withing the league.
People disagree, but I'm a big believer in needing the "Big" biys to be "Big". It's ok for teams to be mid-table fodder, and spend wisely.
Let add that, contrary to popular belief , paridy is not great for sports. The NFL has always had better ratings when their a dominant squad. The Steelers and Cowboys, followed by the 49'ers and Giants, and then the Patriots. Yes, there's surprises here and there, but we have those in football as well. Braga the last two years, and did we forget about Guimaraes already.
Ratings are also better in baseball when the Yankees and Red Sox play. People may hate them, but the ratings prove that people watch when powerhouses play. Basketball has always been that way.
By far it's not an easy fix, and I sure don't have a solution. The economy can only hamper the situation as well. I just hope that we can continue to thrive in European football. If we could get a couple of teams to be just a bit more consistant, quality could improve greatly.
We would have a lot more competitive games with the big teams playing each other 4 times a season. The smaller teams would get to host the big 3 more often so more money for them in gate receipts.
Of course there would be fewer smaller teams in the league to take advantage of this, but perhaps we just have to accept that there are too many small teams in Portugal with not many fans that don't deserve to be in our top division in the first place.
A dream division with 10 teams representing some of our historic clubs would be:
Porto, Benfica, Sporting, Braga, V. Guimaraes, Maritimo, Boavista (would love to see them back), V. Setubal, Santa Clara, Academica or one of the Algarve teams.
We can do without dross like Rio Ave, Naval, Beira Mar and Uniao Leiria. If their fans aren't willing to make an effort to watch their team then they don't deserve a top flight side.
Geographically we are not a big country like Russia, Turkey or Ukraine who can have a 16 team league. We might need to follow the example of Scotland, Austria, Switzerland with a much smaller league.
I would say small countries like Belgium & Holland are exceptions as they are economically stronger plus population more spread out.
In Portugal, outside Lisbon, Porto, Braga & Guimaraes the population is tiny. So tiny, but yet we have at least 10/11 clubs in our 16 team league representing these areas in our top flight.
By why can't they support more than that? Support your local club AND support one of the Big 3 (4).
My family came from Madeira. Overall, my favorite team is Benfica. More and more, it's Porto. But I still support Maritimo.
I think if some big names started to show support for these clubs, it could help. I'm not talking about financial support, but think of this:
What if Mourinho started showing up at Vitoria de Setubal games, helped organize some fundraisers? That would generate some interest\attendance.
Same with Ronaldo. He's very proud of his Madeiran heritage, what if he showed up at some Nacional or Andorinha games or did some fundraisers for them?
I realize there may be some conflict of interest somewhere in that with them being tied to a contract at a different club albeit in a different league.
But it could definitely help.
"I got my start here, this is my hometown, come out and support this great team."
Hey, have the club sell a "vintage" shirt from when they played. I'm sure all the Ronnie-fanboys would buy that!
For the rock fans out there:
How many CDs did Danzig sell once James Hetfield started wearing their shirts in concert?
Just my 2 cents...
Yes, I think that it's in dire straights anyway.
I do agree with the earlier start times. I think that it's important to hold games at different times of the day, and maybe even on different days. We all know that almost everyone roots for one of the Big Three, and then has a passing interest with a local squad.
I for one was brought up a Benfiquista, but I have always tried to catch a Belenenses and now an Atletico match (newly promoted to Liga de Honra), due to their proximity to where I stay in Lisboa.
I have never entered "The Pia".
The different start times might just allow fans to go to a league match and still be able to go home a watch one of the Big Three.
Guimaraes and Braga are the only two other clubs that can honestly say that they have their very own supporters. Braga averaged 14,509 and Guimaraes 13,349.
By the way, it was great to have Estadio Municipal de Aveiro back in the 1st division. Sadly, although ranked 7th in attendance, Beira Mar only averaged 3,926 fans.
Since I am going to Portugal as a visitor, either business or pleasure, I guess I look at it from a different prespective. I think that Aveiro is a beautiful city and would turn the match into a whole day event. I've been to Braga's stadium, another beautiful city, and I loved it.
But I just don't see the same thought out of family members in Portugal. We have a beautiful country, and maybe some people in Portugal have to start rediscovering it. If it has to be through football, so be it.
It's a double edge sword in my opinon. The fact is that Portugal needs the Big Three to be dominant so they can compete in European play and bring money into the league. If we were to have multiple winners, I think that it would actually hurt the league in the long run.
Just take a look at what happened in Italy when Juve and Milan were sent down. It rocked that league so much that their coefficient has fallen. If they could have done it over, I doubt any team would have been sent down.
As for other countries doing it right, I would only put Germany and England in that category. Germany caters to families and England made sure to get rid of the holligan aspect in the league.
In Italy you see plenty of empty stadiums. The atmosphere at the stadiums themselves isn't a friendly one with all of the "ultras" taking over. It doesn't feel safe.
As for Spain, they also have a ton of clubs losing money, with empty stadiums.
Let me add that I have also attended games at The Luz where idiots have sat next to me. They cursed and basically had nothing to offer to the match. It wasn't even cheering, it was just loonacy. I've also had a great time, but I would never take my 11 year old to a match. And that's paying for the expensive seats. it's a shame. I have taken my wife who really enjoyed it.
All in all I get that we will always have a hard time in supporting all of the clubs, but the clubs themselves have to do a better job of promoting themselves to their own communities. There's no reaching out to possible fans, and trying to foster relationships. The total number of spectators should be better.
First, this stadium was constructed for Euro 2004, which was awarded to Portugal back in the heady days of 1999. Part of the reason Portugal was awarded the bid was because it promised to construct new stadiums and update older stadiums. For the Big 3's stadiums, it was a no brainer--new stadiums for heavily supported clubs. For the rest, the stadiums were built without much planning for what would happen after the tournament. In the case of UDLeiria, there's no way that a club that size could've been expected to fill that stadium on a regular basis. Same thing for Faro (Farense, who aren't even in the first division) and Aveiro (Beira Mar).
The sad thing is, all that money was spent building the stadium and it hosted two(!) matches in 2004. Cost/benefit analysis anyone? Major tournaments have been bid for and operated on the idea that "if you build it, they will come." Build stadiums and expect football support and revenue to blossom. Let's check in on South Africa in 10 years and see how that plan worked for them...
The problem lies with Portuguese football and the Big 3. The Big 3 take the rest of the clubs in the Liga for granted. As long as they have their own stadiums filled, they don't care what happens in the rest of the country. (Remember LFV telling Benfica supporters not to go to away games?) The smaller clubs can't rely on 3 matches per year against FCP, SLB and SCP to pay their bills.
There eventually will need to be greater profit-sharing by the Big 3--if not directly between clubs, then indirectly, via TV contracts, endorsements, etc. (Even TV contracts may become irrelevant if the Big 3 are able to hoard broadcasts of their games for their own channels.) If the non-Big 3 teams were supported and became more competitive, attendance would go up, TV ratings would go up and revenue would increase--for everyone!
With clubs with rich histories (see Boavista, Salgueiros, Farense, etc.) failing financially, could there be a day when the Big 3 don't have anyone left to play against?
Even Benfica which has very impressive attendance numbers stuffer from this. I remember there was a match that had to be scheduled a bit earlier and it was packed when they were facing one of the weaker teams in the league.
One thing that I think helps is the League Cup. It gives fans of smaller clubs another thing to root for when their club is out of the Taca. Just look at Paco’s, their attendance had an improvement last season and part of that would have to do with the fact that they went to the League Cup final. Outside of that the league is fought between Porto, Benfica, and Sporting, you have Braga and Guimaraes that plays a big role in costing teams points but they don’t win the league. The Taca gives some teams hope but again it doesn’t get one by many teams outside of the big 3.
At this stage I just think people will not support the smaller teams unless they win something. These teams can’t win titles without the financial support of the fans, so they are both screwed. As much as I hate to say this, maybe it’s time the league shrinks down by a couple of teams. It’s not good for our player’s development but it would help close the gap in points which could make it more exciting.
it would be the death of the portuguese league, obviously... but Portugal's living a financial nightmare, and the country just simply can't support a 16 team league...
My mom's family is from the island of Graciosa in the Azores. There are no professional clubs there so my family has supported Benfica since the 50's. Many people in the mainland and in Madeira live in cities with professional teams, but they would rather support Benfica, Porto, or Sporting. I know that Portugal only has around 10 million people so the likes of UD Leiria or Vitoria Setubal wont be averaging over 30,000 fans. A more realistic number would be between 10-15 thousand.
Sadly, UD Leiria will likely start to fall and end up somewhere in the second division. Hopefully the presidents of these smaller clubs start to invest more in bringing fans to the stadiums or the situation we are in now will get worst. If you watch a smaller team like Setubal play you'll notice that many of the fans are over 60 years old. Now a days, the younger generations don't want to support a local club when they could support one of the big 3. If this continues, it could be a disaster.