Cristiano Ronaldo shot to fame in 2003 when he signed for Manchester United aged 18. During his first season, United won the FA cup before going on to win the Premier League title for three consecutive years, the FIFA Club World Cup and the UEFA Champions League.

Today, he’s one of the most famous sports stars in the world, and he’s put his fame to good use. Endorsing a number of products (getting plenty of money through sponsorship in the process), he’s even gone as far as launching his own branded products. Today, Forbes value the Cristiano Ronaldo brand at $8,000,000, making it one of the world’s most valuable sports brands.

But what products has Cristiano Ronaldo been involved with, and what else has he got in the pipeline?

Sponsorships

If we mentioned all of Ronaldo’s sponsorships, we’d be here all day. However, the main one is, unquestionably, Nike – and as far as sports stars are concerned, it’s the biggest sponsorship deal in the world, worth a reported $1 billion.

He also replaced David Beckham as Armani’s endorsement, and became the brand ambassador for Castrol (worth £8.2m for the first two years, extended for £5.5m afterwards) and Tag Heuer. Other sponsorship deals include KFC, Coca-Cola and the airline, Emirates.

Furthermore, with casino slot games rising in popularity, it seemed only fair that he became involved in this industry, too. Players can win at football slots, while their hero, Ronaldo, features heavily. Ronaldo is no stranger to the gambling scene, he has promoted online casinos, and so featuring on a slot game was a natural progression.

CR7 Brand

As well as helping other brands out by offering them his endorsements, he’s also got his own brand – CR7. Named after the man himself, of course, this brand started out as a range of underwear but has since expanded into a number of different categories, including footwear, sportswear and socks.

He also owns his own hotels – one on the island of Madeira in his hometown of Funchal and in the capital city of Portugal, Lisbon.

Cristiano and his brand have an immense online following as well, with over 64 million followers on Twitter alone.

7EGEND

Last but by no means least is Ronaldo’s latest purchase – a majority stake in Thing Pink, a Portuguese digital agency. His aim is to create an innovative tech brand from which he can launch new tech products, renaming the company to 7EGEND. Although it’s rumoured to be a continuation of Thing Pink, it’s clear Ronaldo has ground-breaking plans for the new brand with the stand-alone tech products it’ll produce. The agency itself has already been involved in a variety of prestigious projects, including developing smartphone applications for FNAC, McDonald’s and Fuetbol Clube do Porto. 

With investments in a wide range of areas, from hospitality to food and watches, Ronaldo’s certainly making the most of his fame – and we’ve not even mentioned the fact he earns £440,000 a week at Real Madrid, which makes him one of the highest paid footballers in the world.

 

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Comments (9)

  1. Brian/RI/USA

The thing about Ronaldo the brand, is the valuable exposure it provides the national team setup. Ronaldo is a massive client of Nike and in turn must make Nike’s relationship with Portugal smoother and lucrative for both sides. Portugal’s and...

The thing about Ronaldo the brand, is the valuable exposure it provides the national team setup. Ronaldo is a massive client of Nike and in turn must make Nike’s relationship with Portugal smoother and lucrative for both sides. Portugal’s and Nike’s relationship stretches back to when Figo was a major Nike athlete and will continue to 2024 with the latest extension.

I don’t know how long Ronaldo will continue his elite level of play, but he’ll be a global brand and ambassador of Portugal for decades to come.

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  1. Nick J

Nike make really sh*tty kits!
Unlike Beckham, CR7 will be remembered for his football rather than his marketing.

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  1. Val    Nick J

Nick, I agree on the kits. They are crappy and everyone looks the same now. You can see the England, Portugal and USA red are the same kit.

Would really love to see smaller manufacturers creating kits and having people vote for which ones they...

Nick, I agree on the kits. They are crappy and everyone looks the same now. You can see the England, Portugal and USA red are the same kit.

Would really love to see smaller manufacturers creating kits and having people vote for which ones they like the best. This way the best kit gets made not the one who shovels out the most cash to the federations.

Portugal league has some nice kits. Tondela, Moreirense, Portimao all bright colours and you never see that now. Everything is muted reds or blues. Really like our leagues kits. Greek league has some nice kits as well.

Everyone is all about the BRANDING now that creativity and experimentation is out the window.

Also, Ronaldo is a spokesperson for KFC? ROFL!! KFC chicken is an abomination to any Portuguese kid after having churrasqueira.Or as we all it here, mungi-cake galinha. Cant see CR7 going anywhere near a Coca-Cola either but good for him for milking all these companies for every penny! FORCA!!

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  1. Paulu6

Hi,

Could someone paste a link to Portugal’s official 2018 home and away kits!?.
I have searched Google, but seeing fakea.

Thanks

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  1. Tom Kundert

Hi Paulo, they haven't been officially launched the WC 2018 kits yet so everything on the net is just guesswork. Hope they keep the lime green one. Hated it when I first saw it, love it now, especially after Euro 2016, Portugal-Hungary /...

Hi Paulo, they haven't been officially launched the WC 2018 kits yet so everything on the net is just guesswork. Hope they keep the lime green one. Hated it when I first saw it, love it now, especially after Euro 2016, Portugal-Hungary / Portugal-Wales, etc.

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  1. Paulo6

Thanks Tom!
I absolutely agree with the lime green!, it’s a keeper!

I did see a blue one online that looked good, no doubt it would be the away one.

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  1. WinnipegDude

Any chance we'll see an image of the now infamous moth on the Portugal kits?

Also, wondering if you can start a Vote to select a new image of Ronaldo on your website header. I like the one there but he's wearing #17 and just doesn't feel right.

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  1. Tom Kundert    WinnipegDude

Ha ha, nice moth idea WinnipegDude! As for the Ronaldo image, I get your point. We'll discuss here at PortuGOAL towers.

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  1. WinnipegDude    Tom Kundert

Cool. Looking forward to a possible vote (so many good Ronaldo photos that can encapsulate his career). Please no Ronaldo underwear pictures though.

Euro 2016 will be remembered as the "Taça das Traças". If we can't put a "Star" on our kits...

Cool. Looking forward to a possible vote (so many good Ronaldo photos that can encapsulate his career). Please no Ronaldo underwear pictures though.

Euro 2016 will be remembered as the "Taça das Traças". If we can't put a "Star" on our kits (yet)... I don't see why the moth can't make an appearance above our national team logo. LOL.

Cheers.

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