Even though gambling is not legal in many states, sports betting is on the rise in the USA. Unbelievably, by the end of 2024, it was reported that US bettors had spent more than $150 billion on sports bets. This is a whopping increase compared to the $7 billion or so spent on bets back in 2018. Now, more than 40% of Americans say that they bet on sports. But why is it all happening?
According to bettoringreen.com, there are many different reasons for this. These include accessibility, technology, communities, and so on. With many factors giving rise to increased betting practices, there are concerns that irresponsible or dangerous gambling could occur. Down the line, this may require the remaining states (38 have legalized sports betting), to jump on board sooner rather than later to implement help measures. Let's take a closer look into the US sports betting market.
Accessible gambling sites
One of the main factors impacting this boom is the legalization of sports betting. Many states, since 2018, have made sports betting in various forms legal within the state. This has meant a number of operators have jumped right in, offering exciting betting platforms to those within the state. Some top fantasy sports betting sites have also transitioned to offer real betting options, too. And this, because they're already well-known, has made it even easier for players to start betting.
Most, if not all, sports betting sites in the US also have downloadable apps. This means that players can access the different betting options whenever they choose. On top of all this, the sports betting sites now offer a huge array of betting options. Sports and leagues from all over the world are now easily accessible. These days, more than 75% of sports bettors prefer making their bets via an app when compared to a desktop.
Improved technology
Alongside mobile apps, there are other advances in technology that have given rise to the increase in betting opportunities. For one, AI has played a major part in making the industry more amenable to players. AI algorithms are increasingly used to analyse the data created by bettors. This is used and analysed to see any insights or predictions about the player. With better data provided, players can make better betting decisions. But also, this date is often used to see how a player is betting, allowing the betting site to tailor any rewards to that player.
Playing with friends
Finally, sports betting has become more communal. Many online betting sites have social media channels and platforms. It's now easier than ever before for players to share their wins or achievements on their favourite platform. Many casinos operate their support via Facebook or X too, making a community around the brand as well. Increasingly, forums are provided, which paves the way for players to enjoy sharing tips and achievements with each other.
In short, it's a cultural shift within the US. As sports betting becomes more established, this industry is going to keep growing.
